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Research papers

Possibilities and impossibilities of standard business-to-business research

The paper shows that standard methods in business-to-business research have a very promising future when one looks at the market developments. It will be made clear, however, that these possibilities are only very short-term and that the marketing...

Catalogue: Seminar 1988: Business To Business Research
Author: Dick Heinhuis
Company: Burke, Inc.
June 15, 1988
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Citation

Heinhuis, D. (1988a, June 15). Possibilities and impossibilities of standard business-to-business research. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/possibilities-and-impossibilities-of-standard-business-to-business-research


Research papers

The use of high quality software and inexpensive apparatus for high tech research service

This paper describes a pragmatic approach to the adaptation of the very advanced market research systems implemented in the United States to the smaller markets which predominate in Europe. The research service we speak of is based on the use of...

Catalogue: ESOMAR Congress 1987
Author: Goos Eilander
Company: Burke, Inc.
September 1, 1987
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Citation

Eilander, G. (1987a, September 01). The use of high quality software and inexpensive apparatus for high tech research service. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-use-of-high-quality-software-and-inexpensive-apparatus-for-high-tech-research-service


Research papers

The future of consumer panels

This paper deals in the first instance with the set-up of the survey, including the relevant technical aspects, and then goes on to discuss the various research possibilities which the method can offer. We strongly recommend that the paper be...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Goos Eilander, Jan van Bostelen
Company: Burke, Inc.
June 15, 1987
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Citation

Eilander and van Bostelen (1987a, June 15). The future of consumer panels. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-future-of-consumer-panels